Web Studio — Penticton BC

Built line by line. Not dragged and dropped.

I'm Ryder. I run a mobile detailing business here in Penticton, and I build websites for other Okanagan businesses — cafés, shops and services that need a site doing real work, not sitting there looking like everyone else's.

See the work Build your site

Taking projects

From $500One-time build

$0/moNo platform fee, ever

You own itOutright, from launch

Selected work

Four businesses.
Four builds from scratch.

No template with the logo swapped. Each one got its own palette, its own type, and a structure built around what that business actually has to do online — a venue selling tickets, a butcher selling trust, a detailer selling proof, a garden selling a date.

frogcitycafe.com

01 Kaleden BC · Café & venue

Frog City Cafe

The problem: Three businesses running out of one kitchen — a garden café, a ticketed music venue and private-event catering. Customers arriving for one kept getting lost in the other two.
What I built: One site with three clear doors. Show listings that sell tickets, an event enquiry flow that quotes menu tiers as you fill it in, and menus you can filter down to what you can actually eat.

Ticketed listings
Event enquiry flow
Filterable menus
Reservations

Visit the site →

dougshomestead.com

02 Kaleden BC · Butcher & smokehouse

Doug’s Homestead

The problem: Forty years of the same recipes, cut and smoked on site. A shop that sells on trust and word of mouth, with nothing online carrying either.
What I built: A site you read rather than browse. The case, the bacon, the four decades — laid out as a story, so a stranger arrives knowing who’s behind the counter before they ever walk in.

Story-led build
Product case
Hours & directions
Live open/closed status

allstarcarmobiledetailing.com

03 Penticton BC · Mobile detailing

All-Star Car Detailing

The problem: My own business. Detailing sells on the difference between before and after, and that’s the one thing a price list can’t show you.
What I built: A slider you drag across the same car, a package builder that prices itself as you choose, and a booking flow that lands in my inbox. Everything here gets tested on my own livelihood before it goes near a client’s.

Before/after slider
Live package pricing
Booking flow
Reviews & FAQ

lindengardens.ca

04 Kaleden BC · Garden wedding venue

Linden Gardens

The problem: Nine acres of garden that couples find on Instagram, then have to email to ask one question: is our date free? Every enquiry opened with the same sentence.
What I built: The site answers it first. Check a date, see whether it’s open, and carry straight into an enquiry with the date already attached — instead of waiting two days to find out it was taken.

Date availability
Enquiry flow
Season gallery
Grounds tour

Built for, and building for

Frog City CafeKaleden Doug’s HomesteadKaleden Linden GardensKaleden All-Star Car DetailingPenticton

The three options

02 / 10

Where this sits.

You have three realistic ways to get a website in the Okanagan. Here they are side by side, including the parts that don’t flatter me.

Criteria	Nexus	Do it yourself	Agency
Up front	$500–$1,500	$0	$4,000–$15,000
Every month, forever	$0	$20–$40	$0–$500
Who actually builds it	Me, by hand	You, on evenings	A team you won’t meet
Looks like other sites	No	Yes — it’s a theme	No
You own the files	Yes	No, you rent them	Usually not
Typical time to live	1–6 weeks	However long it takes	2–4 months
Who answers when it breaks	Me, by text	A help centre article	An account manager
Best if	You want it done properly and kept lean	Budget is zero and time isn’t	You’re a chain, not a shop

Doing it yourself is a real answer, and for some businesses it’s the right one. If all you need is a page with your hours on it, don’t pay me — build it and put the money into signage.

Why hand-built

03 / 10

What you're actually paying for.

Written, not assembled

Every page is built from scratch for your business. Nothing to outgrow, no theme to fight, and it won't look like the last five sites someone scrolled past this morning.

No platform rent

Site builders charge every month, forever, and stop the moment you stop paying. Your site runs on hosting that's free at your size. You pay for your domain — about $16 a year — and that's the entire list.

Fast, because it's lean

No page builder, no plugin stack, nothing loading in the background. It opens quickly on a phone with two bars at the far end of the valley, which is where a good share of your customers are.

In every build

04 / 10

What arrives, whichever tier.

None of this is an upsell. It’s the floor — the things a website has to do before it’s worth having.

Built for phones first

Most of your customers arrive on a phone. That’s the layout I design, then scale up.

Found on Google

Titles, descriptions, structured data and a sitemap, set properly before launch rather than bolted on.

Google Business set up

The map pin, hours, photos and category — the listing most local searches actually land on.

Contact straight to you

A form that lands in your inbox. No portal, no login, no third-party seat to pay for.

Analytics running

Switched on from day one, so month three isn’t guesswork.

Readable to everyone

Real contrast, keyboard navigation and alt text. Some of your customers need it; the rest never notice.

Domain connected

DNS pointed, HTTPS on, old site switched over without going dark.

A walkthrough

We go through it together at the end so nothing about your own site is a mystery.

Build your site

05 / 10

Put it together yourself.

Drag the pages, switch on what you need, and the tier and the price work themselves out. Nothing here commits you to anything — it just means we both start from the same page.

01 — Build your site

What kind of business

How many pages 6 pages

What it needs to do

Always included — contact form to your inbox, mobile-first build, Google Business setup and analytics.

Add a care plan I keep it updated after launch. Optional, cancel any time. $100/mo

Base

A clean six-page site that gets you found.

EstimateOne-time build

$500

Send me this brief

An estimate, not a bill. I confirm the number in writing before anything starts.

02 — What it costs to keep

Build

How many years 3 years

A site builder would charge

$/mo

You pay NexusBuild + domain

$548

You’d pay a site builder$25/mo + domain

$948

You keepover 3 years

$400

Like for like: what it costs to keep the site online, nothing else. Domain counts at $16 a year on both sides — you need one either way. Hosting for a site this size is free, so it isn’t in the Nexus column; builder plans bundle theirs into the monthly figure you entered. A care plan isn’t in here either — that’s me doing work, not rent on software. It’s in the builder above.

Pricing

06 / 10

Three ways in.

One price, quoted up front. If something falls outside the tier, I'll tell you before we start — not after.

Base

$500One-time build

For a business that needs to exist online properly, and doesn't need it to do much more than that.

Up to 6 pages
Contact form straight to your inbox
Links out to booking or ordering you already use
Built for phones first, and for search
Two rounds of changes

Optional care plan — $100/mo

Configure Base

Most chosen

Growth

$1,000One-time build

For a business taking bookings, publishing, or selling — where the site is part of how the work comes in.

Up to 10 pages, plus a news or blog section
Booking or reservations built in
Interactive pieces — menus, galleries, filters, calculators
Analytics set up before launch
Three rounds of changes

Optional care plan — $125/mo

Configure Growth

Scale

$1,500One-time build

For a business treating the site as a real channel, with more than one thing going on at once.

15+ pages, no hard ceiling
Full booking, ordering or online sales
Custom interactive builds
Analytics, search setup and launch tuning
Changes until it's right

Optional care plan — $150/mo

Configure Scale

Every build includes

Your domain connected, the site deployed and live, and a walkthrough so you know where everything lives.

You own it outright

From launch. The files are yours — take them anywhere, any time, for any reason.

Extra pages

$50 each if you want more than your tier covers. Custom integrations quoted before we start.

After launch

07 / 10

The monthly is optional.
Say no and nothing breaks.

Plenty of businesses take the build and run it themselves — that's a completely normal way to do this. The care plan is for the ones who'd rather text me than log in.

Base$100/mo

If you just need the odd change made properly.

Text, photo and price changes
Hours and seasonal updates
Small fixes as they come up
Replies within one working day

Growth$125/mo

If you want to know whether the site is working.

Everything in Base
Monthly analytics summary in plain English
One change suggested and made each month
New pages added as you need them

Scale$150/mo

If the site is a channel you actively push.

Everything in Growth
A monthly call, thirty minutes
Search and Google Business upkeep
Ad and conversion advice when you’re running them

No contract

Month to month. Cancel with a text and it stops at the end of that month.

The site stays yours

Cancelling changes nothing about ownership. The files were yours from launch.

Start or stop later

Skip it now and add it in a year if you get busy. Same price.

How it goes

08 / 10

Four steps, start to live.

01Talk

Half an hour. What the business does, who walks in the door, and what the site actually has to accomplish.

02Draft

I build one real page and send you a link. Not a picture of a website — the actual thing, open in your browser.

03Build

The rest of the site, with your words and your photos. You watch it go up rather than seeing it all at the end.

04Launch

Domain connected, analytics on, and a walkthrough so nothing about your own site is a mystery to you.

Who you’re dealing with

09 / 10

One person, and that’s the point.

I’m Ryder. I started All-Star Car Detailing in Penticton to pay for hockey, and it now helps put me through university. Running it taught me what a small business actually needs from a website, which is almost never what a template gives you.

You deal with me from the first email to the last. Nothing gets handed to a junior, nothing gets outsourced, and there’s no account manager between you and the person writing the code. If something breaks at eight on a Saturday, you text me — and I fix it, because it’s my name on it.

BasedPenticton, BC
ServingThe South Okanagan
Built withHand-written HTML & CSS
Also runsAll-Star Car Detailing
AnswersUsually same day

Straight answers

10 / 10

Questions worth asking.

Do I actually own the site?

Yes, outright, from the day it launches. The files are yours. If you ever want someone else to take it over, you hand them the folder and they carry on — there's nothing locked to me.

What does it cost me every month if I skip the care plan?

Your domain, which runs about $16 a year. Hosting is free at small-business traffic levels. That's the whole list — no platform subscription, no licence, no per-page charge.

How long does a build take?

Base is usually one to two weeks, Growth two to four, Scale four to six. The honest variable is content — how quickly your photos, hours and words come back to me sets the pace more than the building does.

I already have a website. Can you rebuild it?

Yes, and on the same domain. The new site gets built alongside the old one, and we switch over once you've seen it and signed off. Nothing goes dark in between.

Do you write the copy, or do I?

I'll draft it and you correct it. That's almost always faster than handing someone a blank page — it's easier to say "that's not how we'd put it" than to start from nothing.

What if I need something that isn't on the list?

Ask. Most things are possible; some are more work than others. I'll tell you which before you commit to anything.

Start here

Tell me what you're building.

What the business is, roughly what you're after, and any date you're working toward. I'll come back with a tier, a price and a timeline — no meeting required to get that far.

Brief attached

Rather emailbuiltbynexus@gmail.com Instagram@nexus.websitedesign